1. Information We Collect

We only collect personal information that is necessary to fulfill your private transfer booking contract. This information is provided directly by you when you contact us via WhatsApp, email, or our website booking form.

1.1 Personal Identification Data (Booking Data)

• **Contact Information:** Your full name, email address, and phone number (primarily WhatsApp).
• **Pickup Details:** Your Riad/Hotel name or address in Marrakech, or flight number (for RAK Airport pickups).
• **Service Details:** Destination camp in Agafay, date, time, and number of passengers.

1.2 Non-Personal Data

Like most websites, we may collect non-personal data through analytics services (e.g., Google Analytics). This includes information about your browser, device type, referral source, and pages viewed, and is used solely to improve our website's functionality and performance.

2. How We Use Your Information

We use the Booking Data solely for the following purposes:

• **Service Provision:** To process, confirm, and execute your private transfer service.
• **Communication:** To send you booking confirmations, updates regarding your transfer, and potential changes (e.g., flight delay communication).
• **Service Improvement:** To analyze booking trends and improve our route efficiency and client experience.
• **Legal Compliance:** To maintain legally required records for our licensed transport operation.

3. Disclosure of Your Information

We only disclose your necessary information under the following limited circumstances:

• **Service Execution:** We share necessary pickup and destination details (name, time, location) with the **designated Taxi Agafay driver** responsible for your specific transfer.
• **Legal Requirements:** If required to do so by law, court order, or governmental regulation.

4. Data Security and Retention

We implement appropriate technical and organizational security measures designed to protect the safety of the personal information you share with us. However, please note that no electronic transmission or storage method is 100% secure.

We retain your Booking Data for as long as necessary to fulfill the services you have requested and for a reasonable period thereafter to comply with our legal obligations (typically **up to 12 months**).

5. Your Privacy Rights

Under applicable data protection laws, you have the right to:

• **Access:** Request copies of your personal data we hold.
• **Correction:** Request that we correct any inaccurate information.
• **Erasure:** Request that we delete your personal data (subject to our legal retention obligations).

To exercise any of these rights, please contact us using the information provided in Section 6 below.

6. Contact Information

If you have questions or comments about this Privacy Policy, please contact us at:

Taxi Agafay
**Email:** booking@taxiagafay.com
**Phone/WhatsApp:** +212 661 454 738